Wing Digital Team


Partners are the principals of Wing Digital. We work directly with our clients to understand their business, their markets and their customers’ needs. Then we develop the communications plan that is the roadmap for generating business. We create a project plan and assemble a team of associates who learn your business with our guidance. We work with our Associates to ensure that our work is the highest quality available at a reasonable cost.

Martin Edic

Martin has been involved in business to business (B-B) marketing for over fifteen years, with a focus on interactive media and online communications. He has served as Director of Marketing for three Software As A Service (SaaS) companies, developing an expertise in marketing what is now widely known as cloud software. By background Martin is a professional writer with numerous non-fiction books to his credit. He was a founding Board Member of Digital Rochester Inc., serves as a founding organizer of RochesterGrowth, a CEO peer networking group in Upstate NY and is a founding Board Member of

Richard Edic

Richard is the principal of Richard Edic Design, an interior design practice specializing in interior, kitchen and cabinetry design, retail and architectural furnishings. He is a professional photographer whose work has appeared in numerous galleries and commercial applications.


Associates are what we call our roster of creative individuals and agencies that we work with to provide our clients with access to the best talent. We manage the process, serve as creative directors and ensure that your marketing is delivered on time and within budget. Interested in becoming an Associate? Contact Martin Edic. We’d like to see your work and hear your ideas.

Areas of Expertise:

  • Strategic and Tactical Market Analysis
  • Writing and Public Relations
  • App Development and Video Production
  • Graphic Design
  • Web Design and Development
  • Event Planning
  • Usability and Interface Design