General Motors and Facebook

Catherine Taylor whose blog, Social Media Insider, is one of the more savvy media dedicated to social has a piece today questioning what she sees as GM’s premature decision to pull out of advertising on Facebook. GM was spending ten million a year on Facebook Ads (not including their creative for Facebook Pages and other promotions on FB) which, when you have a marketing budget in the hundreds of millions, is not a huge buy for them. The...

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Facebook Pages, Part 4: Most of the ad money is spent on the least effective media

In his recent post media observer Frederic Filloux points out an amazing discrepancy between where ad money is spent and which media we trust the most. I highly recommend spending a few minutes looking at the charts and polling he references as they are revealing to say the least. Basically, the most trusted source of information on buying decisions is friends and family followed by online consumer opinions and editorial articles about products...

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A Visual Feast

A Visual Feast

When we see photography and illustrations we know are generic stock images, we ask ourselves why? Everyone carries a digital camera and the world is a visually arresting place, so why not take pictures that are real? Workers actually doing work, travelers actually traveling, workplaces that are where companies actually live- these are far more interesting than generically diverse images of people in staged surroundings. And unlike photoshoots of...

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Facebook for Your Business: Part Two

Facebook for Your Business: Part Two

The Hao of Facebook: No that’s not a typo in the subject line; it’s a play on words because there is a certain enigmatic ‘tao’ to handling your business presence on Facebook. In this note, I’m going to talk about the ‘how’ of Facebook when it comes to developing it as a resource for your business or organization. How to plan it, how to set it up and how to manage the ongoing conversation that a successful Facebook strategy should...

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Facebook for Your Business: Part Three

Facebook for Your Business: Part Three

No Content, No Point: The ‘What’ of Facebook for Business You understand the need for a Facebook presence for your business or organization. You may even have a Page set-up already. This is, to paraphrase Churchill, not the beginning of the end but it may be the end of the beginning. The 100 million dollar question is “What do you do with it?”. There are several reasons why this is incredibly important. First there is that Facebook...

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