Don’t get all Brand-ish on me: My Reputation Rant

A brand is the identity of a product, service or company. Anyone can make one, but no matter how much time, money and effort is put into brand creation it is worthless or even harmful without a sterling reputation. This is the sea change in marketing that has taken place with the widespread adoption of social media as a means of communicating. Marketers currently exist in two schools of thought. The ‘old school’ is still fixated on...

Read More

The Facebook IPO

An initial public offering or IPO is the holy grail of many tech companies. Investors and founders become rich, those who get access to the stock on the first day often see instant profits and the company raises significant amounts of working capital for expansion. At least that is the theory. Facebook’s recent IPO was marred by horribly botched execution by NASDAQ who were apparently using untested software to launch the stock amidst the...

Read More

General Motors and Facebook

Catherine Taylor whose blog, Social Media Insider, is one of the more savvy media dedicated to social has a piece today questioning what she sees as GM’s premature decision to pull out of advertising on Facebook. GM was spending ten million a year on Facebook Ads (not including their creative for Facebook Pages and other promotions on FB) which, when you have a marketing budget in the hundreds of millions, is not a huge buy for them. The...

Read More

Facebook Pages, Part 4: Most of the ad money is spent on the least effective media

In his recent post media observer Frederic Filloux points out an amazing discrepancy between where ad money is spent and which media we trust the most. I highly recommend spending a few minutes looking at the charts and polling he references as they are revealing to say the least. Basically, the most trusted source of information on buying decisions is friends and family followed by online consumer opinions and editorial articles about products...

Read More

Facebook for Your Business: Part Two

Facebook for Your Business: Part Two

The Hao of Facebook: No that’s not a typo in the subject line; it’s a play on words because there is a certain enigmatic ‘tao’ to handling your business presence on Facebook. In this note, I’m going to talk about the ‘how’ of Facebook when it comes to developing it as a resource for your business or organization. How to plan it, how to set it up and how to manage the ongoing conversation that a successful Facebook strategy should...

Read More

Facebook for Your Business: Part Three

Facebook for Your Business: Part Three

No Content, No Point: The ‘What’ of Facebook for Business You understand the need for a Facebook presence for your business or organization. You may even have a Page set-up already. This is, to paraphrase Churchill, not the beginning of the end but it may be the end of the beginning. The 100 million dollar question is “What do you do with it?”. There are several reasons why this is incredibly important. First there is that Facebook...

Read More