Facebook Pages, Part 4: Most of the ad money is spent on the least effective media

In his recent post media observer Frederic Filloux points out an amazing discrepancy between where ad money is spent and which media we trust the most. I highly recommend spending a few minutes looking at the charts and polling he references as they are revealing to say the least. Basically, the most trusted source of information on buying decisions is friends and family followed by online consumer opinions and editorial articles about products...

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Facebook for Your Business: Part Two

Facebook for Your Business: Part Two

The Hao of Facebook: No that’s not a typo in the subject line; it’s a play on words because there is a certain enigmatic ‘tao’ to handling your business presence on Facebook. In this note, I’m going to talk about the ‘how’ of Facebook when it comes to developing it as a resource for your business or organization. How to plan it, how to set it up and how to manage the ongoing conversation that a successful Facebook strategy should...

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Facebook for Your Business: Part Three

Facebook for Your Business: Part Three

No Content, No Point: The ‘What’ of Facebook for Business You understand the need for a Facebook presence for your business or organization. You may even have a Page set-up already. This is, to paraphrase Churchill, not the beginning of the end but it may be the end of the beginning. The 100 million dollar question is “What do you do with it?”. There are several reasons why this is incredibly important. First there is that Facebook...

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Facebook for Your Business, Part One

Facebook for Your Business, Part One

When Facebook filed for its IPO a few months ago it revealed some pretty amazing statistics: 840 million users with over 400 million visiting the site daily. This is astounding given that most estimates of worldwide access to broadband number 1.5 billion, meaning their market penetration is over 50%. The fact is that Facebook is something we all have to deal with as business owners and managers. Most people realize this but most also don’t...

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