How We Work
We can’t market your business or your products and services until we know them intimately. At Wing we specialize in getting up to speed on your business quickly while bringing an outside perspective to your world. Analyzing and understanding that world is the essential first step.
Our primary marketing tool is as old as history: Stories. We all learn from stories and your customers and prospects are no exception. And every business is filled with stories of how you’ve helped your customers. We find and tell them in compelling ways.
Telling a great story is not enough. You need to connect with your audience. Today those connections take place in ways that were unimaginable just a few years ago. That’s why you see the word ’Digital’ in our name. Turning your stories into digital media makes it possible to tell them to many more people, regardless of where they are. That is our marketing medium.
A famous CEO once said, “I know 50% of our marketing works, I just don’t know which 50%.” Today there is no excuse for a ’throw it against the wall and see what sticks’ approach to marketing. Every tool we use has measurability built in, or we don’t use it.
There is a growing tendency to make our messages more and more complex. Yet there is less time to make decisions and choose solutions. Simplicity is deceivingly hard to achieve- but a simple, highly resonant message cuts through complexity. Keep it simple, don’t waste your customers’ time and get to the point. Simplicity is our benchmark.